Beat the over reliance on social media, and check out these promotional tactics that hail from pre-internet times. The way musicians promote themselves has changed drastically over the decades, and the internet has made it easier than ever to reach a global audience. However, relying solely on social media and digital marketing can be limiting. Algorithms change, platforms come and go, and online promotion often feels impersonal. That’s why offline marketing remains a powerful tool for independent musicians looking to build a loyal fan base, create deeper connections, and stand out in a crowded industry. Whether you’re playing live shows,…