Kendrick Lamar’s “Not Like Us” streams increase 430% after Super Bowl halftime performance

Image credit: Doug Mills/The New York Times The Super Bowl show boosted the rapper’s catalog by a 175% increase in Spotify streams. Kendrick Lamar’s explosive 2025 Super Bowl halftime show has increased his streaming numbers on Spotify. Within just three hours of his performance, his track Not Like Us saw streaming numbers skyrocket by an incredible 430% on Spotify. Across his entire catalog, Lamar saw a 175% increase in streams, a testament to the massive impact of live performances on music streaming. The setlist that shook Spotify Fans eagerly speculated whether Lamar would perform his viral Drake diss track Not…