iTunes To Expand DRM Free & Variable Pricing Model
Apple will soon announce that it is expanding iTunes DRM free offering to include all of the major labels and will add variable pricing accordingly. Songs will be priced in three tiers: 79 69 cents for older catalog, 99 cents for midline product and slightly higher for some new hit tracks. Depending on how much of iTune’s catalog is priced at 79 cents, Jobs may have bested Amazon and WalMart.com who have used price as part of their strategy to whittle away at Apple’s dominate 70%+ download market share.
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