We all have our favourite holiday songs that we look forward to every year. But, is it about time for a fresh festive sound? The festive season has always been a golden period for music. From the shopping malls blasting festive tunes to family gatherings filled with carols, Christmas music plays a central role in shaping the holiday atmosphere. Unsurprisingly, it’s also a highly lucrative time for the music industry. Holiday classics dominate streaming platforms every December (and earlier), with artists like Mariah Carey, Wham!, and Michael Bublé enjoying a predictable seasonal boom. But as 2024 winds down, new data…