Image credit: Instagram
Instagram are testing a brand new way to share links through stories pulling in viewers to tap on a button rather than the swipe up to find a URL.
It’s notoriously difficult to send people to websites beyond Instagram as the platform doesn’t allow clickable links in captions or comments. With one spot for a URL on people’s profiles, it makes it hard for artists to share music, organisations to share websites and causes, or anyone to share anything.
Then there was the ‘swipe up’ feature, revolutionising sharing on Instagram with the option to add a URL that users can swipe up to go to when they look at an Instagram story. Now Instagram are testing a new way to send followers to websites with a clickable sticker that allows the website link to pop out.
Whilst this is only a test with limited availability for now, it seems likely that this feature will launch as a sticker option for more users in time. Speaking to The Verge, Instagram Head of Product Vishal Shah says that they are looking to fit new ways of linking into the methods people already interact with the platform. Misinformation and spam is a big concern in introducing more linking features on Instagram and Shah says they’ll be monitoring use of link stickers closely.
Their goal is to make link stickers a standard feature, though whether it rolls out to all users or only users who have linking privileges will be decided through the testing. Shah confirms that whilst they’re exploring new methods of linking outside of the app, there is “no plan” to introduce clickable URLs outside of the story section.