Instagram experiments with Reels as the new home screen
A test in India sees a big change to the immediate look of Instagram’s mobile app. Instagram is launching an experiment in India that could drastically change the look and feel of its mobile app. The test, currently available in India, prioritises short-form videos and direct messages, reflecting how these features have become some of the most engaging parts of Instagram. Upon opening the app, the home screen is now essentially the Reels tab, with DMs becoming the second tab. According to Instagram head, Adam Mosseri, Reels and DMs have driven most of Instagram’s growth over the last few years….
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