India’s digital music revenue dropped 11% in 2024, even as paid streaming subscriptions hit record highs. India’s music industry experienced a surprising shift in 2024, as digital revenue fell by 11% despite an increase in paid music streaming subscriptions. According to a new report from EY India and FICCI, total non-radio music revenue dropped nearly 2% year-on-year to approximately $619.45 million (INR 53 billion). Digital revenue now accounts for 62.4% of the overall market, but its decline signals ongoing challenges in the industry. One of the most significant changes last year was the rise in paid subscriptions. The number of…