iHeartMedia and Group Nine Media Partner to Release Podcasts Under NowThis, The Dodo, Seeker and Thrillist Brands
iHeartMedia and Group Nine Media are partnering for an exclusive slate of co-produced podcasts.
The original audio content will include at least one podcast from each of Group Nine’s four brands: NowThis, The Dodo, Seeker and Thrillist, as well as one from JASH, which is part of the media company’s LA-based Studios team.
iHeartMedia seems to be looking to podcasts to decrease some of their larger overheads within the radio industry. This seems to be a great idea as podcasts are only going to grow in adoption over the next few years.