Google Play Music announced yesterday that they will be offering a free, ad-supported version allowing users access to their catalogue of 30 million songs free of charge.
Until now Google Play Music has used a subscription based service and hopes that this free service will encourage more users to subscribe.
This free model will give users the chance to browse the hundreds of unique stations Google has created for a variety of genres, moods, decades and activities. Google introduced this feature after integrating with Songza last summer.
In Google’s blog post announcing their free version they said it gives you a new way to find the right music and gives artists another way to earn revenue. This announcement comes just days after Taylor Swift spoke out against Apple’s plans not to compensate artists during the free three-month trial of their new service, Apple Music, a decision they have now reversed.
The free service is currently only available in the US however you can get a free month trial of Google Play Music here.