Facebook just signed a deal with ICE, licensing millions of tracks

As Facebook move into music legitimacy they are signing deals across the board to protect copyrights, now adding ICE to their friends.

Following the past year’s controversy over music copyrights on Facebook the social media giant have finally given in to pressure and are signing deals with labels and rights management agencies. Their latest contract sees a deal penned between them and European rights management agency ICE.

ICE have a catalogue of roughly 31 million works and over over 290,000 rights holders from 160 territories. Their consortium contains smaller rights managing and collection agencies including STIM in Sweden, GEMA in Germany, PRS from the UK and further, and even more.

The deal will allow any works represented by ICE will be covered when they’re used and played on Facebook. The deal will include a continuing partnership between ICE and Facebook that will work towards developing better recognition and payout systems for music on their platform.

Facebook created a massive platform for videos on their social media site used by over 1/8th of the world’s human population. Yet they allowed music copyrights to be infringed all over the place and got away with it because they’re massive, but the music industry put it’s foot down and they’re bowing in.

So far Facebook have signed deals with 2 of the major labels: Sony and Universal – Warner are still in talks. They have also signed deals with other major rights-holders Kobalt, GMR, and SESAC.

Head of Social Media and Marketing, RouteNote

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