Gen Z keeps festival spirit alive despite rising ticket costs

Luminate’s report reveals who is most likely to attend festivals and is least concerned with affordability. Ticket prices seem to still be the major barrier to people attending music festivals. But according to new data from Luminate’s Music 360 survey, fans in parts of Europe are becoming less sensitive to rising costs. According to Luminate’s article, based on their Music 360 survey, fans in France, Germany, and Italy are showing fewer concerns about ticket affordability now than in 2023. In these countries, the shift suggests people are becoming more used to higher prices – or at least accepting them as…