The best way to interact and engage with your fans is to cut out the middle man. Here’s what we mean… The way musicians and artists are engaging with their audiences is changing – or at least it should be. With recent developments on platforms like TikTok, it’s clear that social media alone isn’t a reliable way to sustain a music career. Direct-to-fan platforms such as Patreon, Ko-Fi, and Bandcamp offer independent artists the chance to build deeper connections, create sustainable income, and maintain control over their careers. How direct-to-fan marketing has evolved The concept of direct-to-fan marketing has evolved…