Deezer Promotion Could Result in Even Better Music Curation

Deezer have promoted Aurélien Hérault, the man behind the music streaming service’s personalised and discovery features like the ‘Flow’ platform.

Aurélien Hérault has worked in various roles at Deezer since it launched in 2007. He’s the man largely responsible for Deezer’s recommendations and personalised curation. He has now been promoted to Vice President of Product to lead the Product, UX/UII and Research Teams to “help shape the direction and future of the company as it develops more new features that will focus on the personalised experience for it’s users”.

Deezer’s chief content and product officer, Alexander Holland said: “Aurélien knows Deezer inside and out. He understands our product and the underlying processes to keep Deezer at the forefront of innovation. He will bring the development, data, design, and product teams even closer together and further strengthen the entrepreneurial spirit of the company.”

Having been involved heavily in creating systems that analyse users’ listening to create recommendations this promotion to could lead to an exciting new product like Flow, or Spotify’s popular Discover Weekly. Whereas Flow offers an endless playlist of personalised songs, Discover Weekly is a playlist of 30 songs updated every monday. It’s uncertain as to why Discover Weekly has become so much more acclaimed compared to other services’ equivalents – it may be the compact package, maybe the curation is better, whatever the case services like Deezer should take note of how one feature bolstered Spotify’s service so much.

Writing about music, listening to music, and occasionally playing music.

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