Obama joked he wanted a job at Spotify, so they created a ‘President Of Playlists’ position

Spotify founder and CEO Daniel Ek heard Obama say “I’m still waiting for my job at Spotify” so decided to create a position just for him – Spotify President of Playlists.

Obama has embraced Spotify during his term as president of the USA, creating an official White House profile and personal playlists for the seasons. During a reception last week Obama said: “I loved visiting you in Stockholm, it was my favourite trip. I plan to go back there really soon… I’m still waiting for my job at Spotify… Cause I know y’all loved my playlist.”

Daniel Ek, being Daniel Ek, tweeted at the current POTUS following his remark offering him a special new role created for (or least in tribute to) the President, who will soon leave his position in the White House.

The job listing makes some requests for the position that may limit the job’s potential applicants. For example it asks you to “have at least 8 years experience running a highly-regarded nation” and to have a Nobel Peace Prize. Lucky for Obama he seems to fit the bill, especially as they require  “one of the greatest speakers of all time”.

The President of Playlists job application reads:

Spotify is growing globally, and we are now looking for a President of Playlists. In this position you will be overseeing our music curation and playlists team, across offices around the world.

Spotify started in Sweden in 2006, but we’re now in over 60 countries and counting. As an organization, we are full of hope, and always open to change.

What you’ll do:

  • Provide world-class leadership to our playlist editors and supporting staff.
  • Identify and substantiate new playlist ideas, e.g. from a playlist for shooting hoops with your friends, to the perfect warm up playlist for addressing the nation about health care legislation that bears your name.
  • Analyze data and performance of playlists in a clear and transparent manner using all available intelligence. Attend daily briefings.
  • Celebrate our diversity of playlists, from Viva Latino (3.4 million followers) to Rap Caviar (5.3 million followers).

Who you are:

  • Have at least eight years experience running a highly-regarded nation.
  • Familiar with the Spotify platform, with experience in programming playlists at a federal level. Anything from an eclectic summer playlist, to a celebratory, “I just found my birth certificate” playlist.
  • Have good relationships with a wide range of artists and musicians. Ever had Kendrick Lamar play at your birthday bash? We’d love to hear about it!
  • Can speak passionately about playlists at press events. Let us be clear, you should be nothing short of one of the greatest speakers of all time.
  • A keen attention to detail and consistency. Able to work closely with other departments, so playlists can hold up to public scrutiny.
  • Someone with good team spirit, excellent work ethic, a friendly and warm attitude, and a Nobel Peace Prize.

We are proud to foster a workplace free from discrimination.

It doesn’t matter who you are, where you come from, what you look like, or what music you love. We believe that diversity of experience, perspectives, and background, lead to a better environment for everyone. We value this and encourage you to come be a part of changing the way the world listens to music.

If you want to apply you can here, though I think Spotify might already have someone in mind for the position. You can also check out other, more viable positions at Spotify here.

Tidal are now the first streaming service with Master Quality Audio music

Tidal’s niche in music streaming has always been it’s high quality music offerings, and their music is now the highest quality around as they integrate Master Quality Audio (MQA) music.

Tidal revealed in December last year that they would be bringing MQA music to their platform. The audio format, which retains the quality of a studio recording without excessive file sizes, is now being used on it’s first ever music streaming service – Jay-Z’s Tidal.

Since Jay-Z launched the service from WiMP to his own Tidal the company has prioritised high quality music by offering two tiers; one at the usual price with all you’d expect from a streaming service, and a $19.99 monthly tier that offers High Fidelity music streaming. With MQA Tidal are now the first streamers to offer the new, uncompressed audio format for music, though for now the available tracks in MQA may be limited we should be seeing plenty of additions.

Working with the creators of MQA, Meridian, Tidal will offer MQA tracks on their ‘HiFi’ tier and will only be available on desktop, as mobiles and tablets may not be able to handle outputting the quality. Tracks that can be listened to in MQA will be tagged with “Master” so users can easily find the best quality music and try the new format out.

Tidal MQA music streaming hifi definition quality

It was announced that Tidal had added MQA audio to their streaming service at the CES technology show in Las Vegas. MQA was announced by Meridian in December 2014 and has since been partnering up with companies and services to help make the new HiFi audio format possible for listening on speakers and via streaming. Last May Warner Music Group signed a deal that made them the first major label to provide new music in MQA, hoping to “significantly increase music fans’ access to hi-resolution music globally”.

Now that Tidal have partnered up with Meridian to offer Master Quality Audio we may see other streaming services start to take interest in the new audio format. Tidal have always been the leaders in high quality music streaming, though perhaps not leaders in anything else, however as MQA is quickly spreading throughout the industry as the potential future for audio formats that deliver high quality, uncompressed music in a size that doesn’t cripple your internet.

MQA CEO, Mike Jbara said: “Tidal is an artist-centric music company. We could not be more excited that they share our vision of having fans hear the authentic performance of their favourite music.”

Apple Music now offers giant subscription discounts to students

Apple Music have launched student memberships that offers half price subscriptions so that students can stream unlimited tracks without making a dent in their student loans.

Apple Music have just launched student memberships in 32 countries so that students can use their massively popular streaming service at a discount. At a half price discount students can listen to unlimited music without ads, choosing from millions of tracks and save enough to buy an extra few beers each month.

Student memberships offer the full Apple Music experience – unlimited streaming of millions of songs, handpicked playlists and the latest releases all at a low student-friendly price. Affiliates earn commission on student memberships and they can still earn commissions on Individual and Family Apple Music memberships as well.

Student memberships also offer new banner creatives in Apple’s Banner Builder tool. Apple’s Banner Builder allows users to design and create custom banners for the top of their website. The new banner options are available as of now.

Student memberships cost $4.99 (or equivalent) and are available in:

  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Chile
  • China
  • Colombia
  • Denmark
  • Finland
  • France
  • Germany
  • Hong Kong
  • India
  • Indonesia
  • Ireland
  • Italy
  • Japan
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Russia
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Thailand
  • United Arab Emirates
  • United Kingdom
  • United States

Sign up to Apple Music today for $9.99 a month or $4.99 as a student here.

Poland offered 1 year of Tidal free, adds 1 million subscribers

Jay-Z’s music streaming service Tidal has reportedly gained 1 million new subscribers, all from Poland, during a tumultuous time for the company.

According to Polish website Telix Tidal have offered a massive promotion in Poland that allows users to get a free 12 month subscription. This promotion definitely worked as they report that Tidal have just gained 1 million new subscribers.

This is a major deal for Tidal who have faced struggling growth and copyright issues recently, failing to live up to the growth of Apple Music which launched just a few months after Tidal. Since both services launched early last year Tidal have reached roughly 3 million subscribers whilst Apple Music have gained an incredible 20 million subscribers.

Tidal are currently facing a potential lawsuit from Prince’s estate for uploading exclusive releases, including posthumously releasing rare music from Prince. It turns out Tidal didn’t have the correct rights to distribute Prince’s music and now face a potentially devastating lawsuit.

The article from Telix, roughly translated, reads:

A year of free promotion of Tidal Play has proven that at least one million Poles want to -promote legal music. Poles love music, and if you just give them the choice, they are willing to give up piracy. Evidence? From November 2015… 521,389,497 reached for music [in] Tidal and spent a total of up to 2,454 [total listening time] … provided by the service.

Whilst Tidal are facing some tough obstacles at the moment with 1 million new users in Poland they may not be done just yet. It will take a few more promotions like this to build themselves up to a comfortable position but it shows that there is still appeal, but whether offering giant free subscriptions is financially sensible for them… well we’ll have to see.

Manchester United and Deezer team up for a unique music experience for fans

Deezer have partnered up with one of the world’s biggest football (soccer) teams, Manchester United, to give fans exclusive access to personal playlists from players like Jesse Lingard and Morgan Schneiderlin.

According to Deezer Manchester United aren’t just home to some of the world’s best footballers but also massive music fans. Thanks to their love of music the team have joined up with Deezer as their official music partner to bring legendary names from the team’s past and present to share their love of music with the fans.

The club’s partnership with popular music streaming service Deezer will mean users can access exclusive playlists that show what music the players use to get pumped up before a game, wind down after the game, and what they enjoy generally. Players involved include legends like Ashley Young, Paul Pogba, and Rio Ferdinand.

The partnership will also add matchday playlists so that wherever you are you can get into the head of the players and imagine you’re there at Old Trafford yourself.

Fast and furious like Pogba? Or oldie but goldie like Rio Ferdinand?
Whatever you’re into, you’ll find it on Deezer, Manchester United’s Official Music Partner.

Whether you are chasing your goals at work, kicking off your shoes at home or playing the field at the club, Manchester United and Deezer are turning football and music into the perfect dream team.