You can listen to Pandora on-demand free as they take on Spotify

Spotify just gained another rival in Pandora as they’ve launched a free on-demand streaming tier supported by ads.

Free streaming was Spotify’s bread and butter but more and more services are getting in on the game. Pandora just surprise launched a free tier that allows users to sign up and listen to their giant library of music at no cost.

The tier will be supported by offering you to watch a 15-second advertisement before listening to a track. If you watch the ad then you unlock a “Pandora Premium listening session” in which you can listen to uninterrupted music on Pandora’s app.

Pandora say in their announcement: “We’re serving up the most personalized listening experience by letting you lean in to listen to music on-demand, or lean back and let us take over with recommendations unique just to you.”

Pandora started in radio streaming and grew a massive audience thanks to its intuitive discovery and recommendations in stations. At the start of this year Pandora began their exploration into on-demand streaming with Pandora Premium, which allowed you to pay for a subscription and listen to unlimited music.

Pandora Premium Access is available on their iOS and Android apps. Unfortunately free listening isn’t coming to their web player just yet.

Writing about music, listening to music, and occasionally playing music.

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