Bid To Buy The Orchard Raised To $2 By eMusic Owners

The Orchard’s majority stock owners, Dimensional Associates, are considering a bid from music streaming service eMusic’s owners, JDS Capital. JDS have been angling for a majority in The Orchard for a while, and this is the third time they’ve come to the table with a new bid, this time of $2, up from their original price of $1.68.

The period between the announcement of the initial bid and this last news has seen the Orchard’s stock prices climb out of the trough they were in last October  (a $1.05 low point). The advantages to the tie in of a music distributor and a music streaming service are obvious, as eMusic would gain unlimited access to The Orchard’s catalogue, and take advantage of the entire chain of profit between musician and consumer, using their own services to promote artists they think will sell.

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