Apple’s bundle of services may launch as early as October as ‘Apple One’

Apple Music, TV, News, Gaming, and cloud storage are all amongst Apple’s services that are suspected to be available as part of an upcoming entertainment bundle.

According to reports coming from inside of Apple they have dubbed their long rumoured subscription package ‘Apple One’. The package was discussed as early as last year and a new article from Bloomberg seems to bring some more confirmation the the bundle.

According to “people with knowledge of the effort” speaking to Bloomberg, the project is being head by Peter Stern, Apple’s chief for Video, News, Books, iCloud, and advertising. According to their sources Stern and his team will offer a variety of bundles depending on the services users want that offer cheaper subscriptions together than they cost as individual subscriptions.

The basic package will reportedly combine Apple Music and Apple TV+ together. The next one up will then include Apple Arcade, their gaming service, and beyond that a bundle including Apple News+ will be on offer for those who are after everything Apple has to offer.

Finally, their most expensive bundle will include all of their services as well as bonus iCloud storage. Whilst the sources say that Apple One could be launched as soon as this coming October, Apple’s licensing deals with content-suppliers don’t cover packaging services together and may delay them further.

In June, code was found within Apple’s latest iOS beta that referred to bundle offers and subscriptions – seemingly confirming internal plans for something along those lines. Apple are yet to publicly confirm their plans for a service bundle.

Head of Social Media and Marketing, RouteNote

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