Amazon’s brand new, standalone music streaming service debuted in the US last month and has now crossed the pond and launched in the UK.
After rumours and plans for ages that Amazon were going to launch a music streaming service unbundled from Amazon Prime, it finally launched in the US last month. The UK, Germany and Austria are the next countries getting Amazon Music Unlimited today, Amazon’s new service that adds a bunch of benefits to their original music service bundled in with Prime.
Amazon haven’t yet revealed any user numbers for their new service but Amazon Music’s vice president Steve Boom said: “We’ve been thrilled with customer reaction to the launch of Amazon Music Unlimited in the U.S. last month and we’re excited to quickly bring the service to customers in the UK.” Germany and Austria too, they must have just slipped his mind.
Whilst the music streaming service bundled in with Prime was formidable it paled in comparison to standalone streaming services, Amazon Music Unlimited provides the full experience expected of a music streamer. Amazon Music Unlimited presents a full streaming service to rival other major streamers like Spotify with a library of over 30 million songs, offline listening capabilities, unlimited access and so on.
Where Amazon Music Unlimited finds it’s niche is when used with Amazon’s Echo speakers, with Alexa being updated to provide an intelligent music streaming service straight from their home speakers. Using Amazon’s AI Alexa streaming is easier than ever, as Amazon founder Jeff Bezos says: “If you want a sense of the future of voice-controlled music, go ahead and ask Alexa for a free Music Unlimited trial, and play around on your Echo. If you don’t know the name of a song but know a few lyrics, if you want to hear songs from a specific decade, or even if you’re looking for music to match your mood, just ask.”
Amazon are even trying to take advantage over other streamers with exclusive prices cheaper than the standard £9.99 a monthly subscription, though that is still Amazon’s basic monthly cost. Amazon Prime members get a discounted price of $7.99 a month or $79 for a whole year. Whilst Amazon Echo, Echo Dot, and Amazon Tap users get an exclusive price of $3.99 a month for a device exclusive subscription.
It’s a clear advantage over their rivals but whether it will be enough to provide a real threat to powerhouse streamers like Spotify will have to be seen. However it was reported last year that Amazon Prime Music was the most popular American streaming service, though figures weren’t entirely accurate as it was hard to distinguish between actual users and those who just had access with a Prime subscription.
Those in the US, UK, Germany, and Austria can sign up for a free trial of Amazon Music Unlimited here: www.amazon.com/AmazonMusicUnlimited or by asking Alexa if you have Amazon Echo or Tap.
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