Kings of video sharing YouTube want a piece of TikTok’s massive market.
TikTok are the biggest social media app in the world after launching a little over two years ago. It’s no surprise there’s reports of YouTube wanting in on the shareable lip-syncing and dancing clips, with a new feature they’ve been developing called ‘Shorts’.
Shorts will allow users to upload brief videos to the mobile app, accompanied by YouTube Music’s massive catalogue of licensed music. There’s no official word on this from YouTube yet, so a release date is still unknown.
Pioneers of copying popular apps – Facebook have begun testing their own ‘short-form videos with music’ feature on Instagram with ‘Reels’. The feature is currently only available in Brazil, but expected to come to the rest of the world should it prove successful.