YouTube have announced improvements to their Content ID program to protect creators and help them earn more revenues.
In a blog post yesterday YouTube announced that they’re developing a system to help creators continue earning money during a claim dispute. They addressed recent concerns, saying: “We understand just how important revenue is to our creator community, and we’ve been listening closely to concerns about the loss of monetisation during the Content ID dispute process.”
With their current system, when a video receives a copyright claim revenues stop for the video. This is to prevent wrongful gains but also means that false claims can result in a major loss of earnings, especially if a creator earns their livelihood through YouTube.
The new system that YouTube are developing allows videos to continue earning revenue whilst a Content ID claim is being disputed. Ad revenue earned on that video will be held until the dispute is resolved at which point whoever the rightful copyright owner is will receive their earnings.
YouTube are currently working on bringing this updated Content ID model “in the coming months”. In addition to improving Content ID YouTube say that they are looking into copyright claims on videos that use content under fair use – modifying content rather than copying it, for example a reaction video or mash-up of clips.
YouTube say: “We want to help both the YouTube community and copyright owners alike better understand what fair use looks like online, which is why we launched our fair use protection program last year and recently introduced new Help Center pages on this topic.
“We will continue to invest in both people and technology to make sure the Content ID keeps working for creators and rightsholders. We want to thank everyone who’s shared their concerns about unintended effects from Content ID claims. It’s allowed us to create a better system for everyone and we hope to share more updates soon.”
Stay tuned for any updates, we’ll report on them as they happen.