YouTube Music has launched, here’s why it’s worth it

Yesterday YouTube Music launched bringing a whole new location for music on YouTube with a bunch of cool new features.

YouTube Music is now live after announcing the launch last week and available in the US, Mexico, Australia, New Zealand, and South Korea. The new home for music brings together all the music content you love on YouTube into one place and introduces a new subscription option which gets you added benefits.

Here’s YouTube’s 6 reasons why you will love YouTube Music:

  1. It’s ALL here. Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.
  2. Recommendations built for you. A home screen that dynamically adapts to provide recommendations based on what you’ve played before, where you are and what you’re doing. At the gym workin’ on that fitness? Escaping during your commute? The right music is right here, built just for you.
  3. Thousands of playlists across any genre, mood or activity. Try “Blogged 50” to discover new music or “Indie Under Pressure” to get the heart rate going.
  4. Smart search so we’ll find the song, even if you can’t remember what it’s called. “That rap song with flute”? We got you. You can also search by lyrics (even if they’re wrong). It’s “Starbucks lovers,” right?
  5. The hottest videos. We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features Anderson.Paak, Jessie Reyez, and G-Eazy.
  6. No internet? No problem. Paid members can download music and listen ad-free and in the background. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to.

To the Google Play Music users out there, nothing will change – you’ll still be able to access and add to all of your purchased music, uploads and playlists in Google Play Music just like always. For additional information on what we announced last week, be sure to check out our blog.

If you’re interested in learning more and getting access, head to music.youtube.com/coming-soon.

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