YouTube’s Artist Channels auto-subscribe you to artist’s new hub for music and content

Find all of an artist’s content in one place from tracks, music videos, interviews, covers and more with new Artist Channels.

YouTube’s Official Artist Channels consolidate everything official from artists into one place so fans can easily find all their music and related content on YouTube. It was quietly launched by YouTube last year to bolster the music content on their platform, and now they’re fully integrating these channels.

Now that artists can bring all of their content to one place YouTube are expanding on that feature by bringing in subscribers from any of the grouped channels. This means that subscribers to any of the included channels will automatically be added as a subscriber to their artist channel and can keep up to date with any new official content from artists.

In addition to subscriber consolidation YouTube are changing it so that soon when you search for an artist their Official Artist Channel will be the first result you see. This will make it easier to find everything an artist has officially released but will push down unofficial channels featuring or made for that artist will be much harder to find.

Additionally with unofficial channels getting booted down users that are subscribed to unofficial artist channels will be subscribed to the Artist Channel and no longer the unofficial channel. It is a great move for artists who will have all of their fans on YouTube in one place where they can show off new music and promote videos.

Over the next few weeks YouTube will be integrating all these changes for Official Artist Channels. Artists can find out more about their Artist Channel here whilst users worried about their subscriptions and notifications can find out more here.

Head of Social Media and Marketing, RouteNote

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