YouTube to pay more for music after deal with major labels

The 3 major labels have all now created new deals with YouTube that will provide better payouts for music in the wake of YouTube’s new music service.

Earlier this month sources revealed that Warner Music Group were signing deals with YouTube for a new music service. Now it’ has not only been confirmed but the 2 other major labels, Universal Music Group and Sony Music Entertainment, have also agreed to deals with YouTube for their new service.

The new arrangements have set better royalty rates for music on YouTube whether it be professional or independent. This comes after a long-running feud between YouTube and the music industry as YouTube’s payout per stream paled in comparison to even the lowest paying streaming service.

The new service, reportedly referred to as ‘Remix’ will create a dedicated service for music on YouTube so they can easier manage the different rights between videos and music. A person familiar with the matter says that certain songs and videos will be exclusive to the paid service and not available on free YouTube or Remix’s free platform if there’s a free and paid version of Remix.

Hopefully with the major labels on board YouTube are able to redefine their platform and create a fair and profitable platform for artists. What exactly YouTube’s plans are for remix isn’t clear yet but the idea seems to be similar to the old YouTube Music Key subscriptions.

Head of Social Media and Marketing, RouteNote

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