YouTube is introducing a new way for partners to upload content to YouTube called Premieres.
With Premieres, artists will be able to debut pre-recorded videos as a live moment. When creators choose to release a Premiere, we’ll automatically create a public landing page to build anticipation and hype up new content. When all fans show up to watch the premiere, they’ll be able to chat with each other (and with the artist!) in real time via live chat. It’s as if a artist’s entire community is in one theater together watching their latest upload.