YouTube adds concert tickets to artist videos in UK & Ireland

Finding your favourite artists’ upcoming concerts around you will be simple when you’re listening to them on YouTube.

YouTube have added gig listing to videos on Official Artist Channels in the UK and Ireland. YouTube have teamed up with Ticketmaster, See Tickets, and Eventbrite to present viewers their listings for artists underneath videos from the artist.

The gigs will show up in a banner underneath videos with a button that takes you to where you can buy tickets. The feature has already been rolled out to success in the U.S. first and was then introduced in Canada, Australia, and New Zealand.

YouTube’s Artist Partnerships Manager in the UK and Ireland, Roz Mansfield said: “At YouTube, we are focused on both making music more accessible to fans and bringing more revenue to artists on the platform, so are delighted to be fulfilling our promise to bring our successful ticketing feature to the UK and Ireland.

“As online viewership and engagement continues to grow, we want to help artists keep fans updated on their upcoming shows and sell more tickets to their live shoes. We hope this new feature helps connect fans with not only the global artists they love, but also will give them a chance to discover more intimate events with breakthrough talent.”

See Tickets’ Global CEO, Rob Wilmshurst adds: “See Tickets are delighted to be partnering with YouTube. This new feature enables fans not only to discover events for their favourite artists, but then to buy them securely on our website.

“We’re already proud to be working with a fantastic array of partners and afiliates around Europe and North America, so adding someone as powerful as YouTube to that network is something we’re really pleased about. It’s great for fans, artists, venues, and promoters all over.”

Head of Social Media and Marketing, RouteNote

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