With 1.5 billion users, this makes TikTok the most popular social media app in the world right now, but who owns the short form video sharing app and is your personal information on the app safe?
TikTok is the number one (non-gaming) app in the world, but the app largely remains a mystery to those outside of Gen Z.
After the death of Vine in 2016, ByteDance were quick to fill the void with a similar short form video app, largely focused around lip-syncing.
Chinese company ByteDance, founded in 2012 launched Douyin in 2016. Douyin is the Chinese equivalent to TikTok, allowing users to create, upload and share videos between 3 to 60 seconds, but with stricter censorship to meets China’s internet restrictions. In 2017, ByteDance brought Douyin to the rest of the world in the form of TikTok.
Since purchasing and merging with Musical.ly, TikTok’s company has been valued at over $78 billion, making it the most valuable startup in the world. ByteDance was founded by entrepreneur Zhang Yiming, who is now worth an estimated $16 billion.
ByteDance have faced controversy from the rest of the world for it’s censorship of content on TikTok. Many fear for users personal information too, with the company being fined $5.7 million for the collection of children’s data.
Is TikTok safe? The app recently released new safety features for parents to better guard children on the app. To ensure you/your children remain safe on TikTok, the usual rules apply to all social media apps. Be careful what information you give the app and who is able to see it.