Really good video recordings from gigs or live sessions are great for getting your fans to do your promotion work for you. Videos get shared around on youtube and other sites, and can spark interest in people, driving them to your website or myspace.
For the wildly creative and highly ambitious there’s always the possibility of making a video with the intention of sending it viral. If you get it right it’ll be a massive boost, but getting the tone right, and having that brilliant idea that motivates people to send a clip on to their friends is tricky. For inspiration, look at things like OK GO’s treadmill video, the diet coke and mentos series, The Flight Of The Conchords entire body of work, and then go and do something entirely different.
Once you’ve made your videos, make sure they’re spread over as many places as possible. This help search engines track you down, and it’s like scattering bait all over the internet, the more breadcrumbs you drop, the more people will follow the trail back to your website.
There are tools out there to make your life easier while distributing video content. The most important one to know about is TubeMogul.com. This site will automatically upload your content to all of it’s partners, YouTube, Vimeo, DailyMotion, Revver, Yahoo! Video, and all the rest. This means that with one upload you can get your video to a load of sites, instead of slogging round with separate uploads.
We’ve done a few video sessions ourselves – they’re up on our website at http://routenote.com/blog, and on all the other places that TubeMogul can help you put yours, as well as Facebook, myspace… you get the idea.