In the wake of Amazon Prime Music’s one-year anniversary in the UK British artists can celebrate with them as they’re currently dominating the streaming service.
It’s been a year since Amazon launched the music streaming section of their Prime service in the UK. Prime Music has both suffered and proliferated thanks to being bundled in with Amazon’s Prime service rather than being it’s own subscription service, though Amazon have plans to release a standalone music streaming service.
Whilst people are unlikely to sign up to Prime for music alone Amazon report that in the last year the number of Prime members using Prime Music has doubled. They also say that the amount of time people are spending listening to music on Amazon Prime Music has increased even more, with over triple the playback hours now than last year.
Amazon’s head of digital music in the UK, Paul Firth said: “Our Prime members love having music as a part of their membership, and to mark the first year anniversary of Prime Music launching here in the UK we’re excited to see that more than double the amount of Prime members are enjoying Prime music.”
But who are the artists driving this increase in listenership? According to Amazon it’s mostly British artists, with 7 of their Top 10 most streamed artists all hailing from the UK. In fact, remarkably, only 1 out of the 10 most popular Amazon Prime artists is American, Taylor Swift. The other 2 non-British acts are Australian singer and songwriter Sia and French producer/DJ David Guetta.
On the prevalence of UK artists, Paul Firth added: “British artists continue to dominate the charts both here at home and abroad. So it’s no surprise that seven out of ten of the top streamed artists on Prime Music since launch are from the UK.”
Here are the Top 10 most streamed artists on Amazon Prime Music:
- Ed Sheeran
- The Beatles
- One Direction
- Taylor Swift
- Little Mix
- Fleetwood Mac
- David Guetta
- David Bowie