US-based short form video app Triller takes the number one spot for Photo & Video on the App Store in India, after last week’s TikTok ban.
Last week saw TikTok and 58 other Chinese-owned apps removed from the Apple App Store and Google Play Store. This ban reportedly lost ByteDance $6bn in revenue, with TikTok having invested $1bn in the market. India was TikTok’s top region for downloads with 611m downloads in the country.
Triller has raised over $30m from major record companies, investors and strategic partners including Snoop Dogg, The Weeknd, Marshmello, Lil Wayne, YoungThug, Kendrick Lamar, Baron Davis, Tyga, TI, Jake Paul and Troy Cartner. A report from October claimed Triller had a potential valuation of $130m.
Other apps such as locally developed Roposo have also seen an uptick in users since TikTok’s disappearance, with 22 million new users in the two days after the ban.