TikTok hits 2 billion downloads and it’s not slowing down

TikTok are flipping huge, there’s no denying it and they’re only growing more impressively every single month.

The latest from TikTok shows that the social video sharing app has been downloaded over 2 billion times worldwide. They revealed the incredible figure in the report for their most phenomenal quarter by far, joining a very small number of apps to have been downloaded so many times.

Their report showed that in the first quarter of 2020, TikTok was downloaded a mindblowing 315 million times. Their last quarter, Q4 2019 was nearly half of that at 199.4 million downloads for the quarter showing their popularity at an all time high.

In March the app, famous for sharing short videos of dances and skits, gained 5.6 million users in the United States alone. TikTok was the most download app in the first quarter of this year by far, with WhatsApp in second place over 100 million downloads behind at 205 million.

The Coronavirus pandemic around the world seems to have had a big impact. With so many people at home and so many places shut down there is a new surge in digital ways to stay entertained and connect. TikTok was already a hit and it’s an ideal app to share fun, funny and uplifting content in the current situation.

Head of Social Media and Marketing, RouteNote

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