Reports have revealed that Ticketmaster are integrating with Facebook so you can buy tickets directly from the social media giant’s site.
By the end of April you will be able to buy tickets for events from Ticketmaster in Facebook. The social media site have introduced ticket-buying before, but on a small scale partnered directly with the venues. Now with Ticketmaster’s partnership users around the world can buy tickets to a massive selection of events.
Vice President at Ticketmaster, Dan Armstrong said to Buzzfeed: “By putting the ability to buy tickets directly within Facebook we hope that we’re going to provide a more seamless purchase experience and sell more tickets.”
It’s not entirely clear where or how Ticketmaster will be integrated into Facebook but hopefully it will work with events, so you can get tickets directly from the event’s Facebook page. How prominent it will be and even where the Ticket section will be we will have to wait to find out.
As convenient a progression this partnership is there are downsides. For starters Facebook collects an affiliate fee on every ticket bought, meaning you may end up paying more than the standard ticket price (Unless Ticketmaster reduce their prices on Facebook to offset the increase – unlikely). Also tickets still need to claim tickets from Ticketmaster’s site once bought, however this could work for people who want to buy their ticket on the go then claim it later. At first only a select group of events will be integrated with further rollouts expected based on its success.
What do you think – Is this a great new addition to both services or just an excuse to make some more money? Either way we’ll get to find out how the feature plays out later this month.