The new Gorillaz album, plastic beach is out next week, and the video for ‘Stylo’, the first single to be drawn from was posted on YouTube yesterday – featuring an El Camino driving, sunglass toting, Bruce Willis. Bruce proceeds to chase the 3D animated crew across the California desert in a Mad Max style chase ending in true Hollywood style. We can’t embed the video, but you can watch it here, and check out the intro to their Plastic Beach concept below:
After we published the post on the comparison between our digital music distribution service and those of our competitors, we got some comments talking about tools that you can use to promote your music online. A good one to get started with is TubeMogul. If you’ve produced a video for your latest track (like this one for The People’s String Foundation’s new album) then you can use TubeMogul to get it up with multiple video sites, YouTube, Break, Viddler, Dailymotion, Revver etc. You can also track the stats for each video across all the different sites, and promote your video through their targeted content network.
YouTube is obviously the go-to site for video, and possibly even music streaming. According to inside sources, their platform is now profitable (no link, sorry) in part due to their successful wrangling with the PRS and other rights organisations about music licensing fees. Now that Myspace is being forced into a pay-for-content model, it’ll be the only place where web users automatically go to find out more about a band they’ve heard of, and you, gentle reader, cannot afford to ignore it. If you haven’t shot a video for your latest track, cut some stills together, and for [insert deity here]’s sake get it up online! Once you’ve done so, YouTube are dedicated to making it easy to generate views on your video:
As we’ve built these tools directly into YouTube itself, with things like friend suggestions based on your Gmail address book and connecting your YouTube account to social networks via our AutoShare feature, we’ve started to see people becoming even more social. Some of this activity is hard to quantify — every day millions of YouTube links are sent via email, IM, Twitter and other communication methods – but we can tell you that:
- Over one million people are AutoSharing videos to Twitter, Facebook and Google Reader
- Each AutoShared Tweet you send out from YouTube turns into an average of seven new sessions on YouTube.com
- Over a million people have found and subscribed to at least one friend on YouTube based on our Friend Suggest feature
- Most Tweeted video yesterday? Lady Gaga’s “Bad Romance”
More than one million new subscriptions are created every day
YouScrobble is an interesting little offering that allows you to build playlists, watch video and download tracks, using the Last.FM and YouTube catalogues. I’m not wholly convinced that they asked permission to use these resources in the building of their site, but it does make for a convenient music search and discovery engine… Of course, there’s no reason you couldn’t flick between Last.FM and YouTube building playlists for yourself, but this is a quick and nice way of doing it in one place and of sharing it with friends and/or potential fans.
From their “about” page:
Enjoy YouScrobble and discover a new experience of searching, listening and downloading music of any kind and genre! Sign up for free and get to know all great features of YouScrobble.
Buy premium tracks and download faster and even if your daily download limit is reached! Check out the YouScrobble Premium membership soon.
Of course – that premium fee will be going to pay the licensing fees on the tracks that are listened to and downloaded, right YouScrobble?
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