Archive for: RNTV

Video Content

Really good video recordings from gigs or live sessions are great for getting your fans to do your promotion work for you. Videos get shared around on youtube and other sites, and can spark interest in people, driving them to your website or myspace.

For the wildly creative and highly ambitious there’s always the possibility of making a video with the intention of sending it viral. If you get it right it’ll be a massive boost, but getting the tone right, and having that brilliant idea that motivates people to send a clip on to their friends is tricky. For inspiration, look at things like OK GO’s treadmill video, the diet coke and mentos series, The Flight Of The Conchords entire body of work, and then go and do something entirely different.

Once you’ve made your videos, make sure they’re spread over as many places as possible. This help search engines track you down, and it’s like scattering bait all over the internet, the more breadcrumbs you drop, the more people will follow the trail back to your website.

There are tools out there to make your life easier while distributing video content. The most important one to know about is TubeMogul.com. This site will automatically upload your content to all of it’s partners, YouTube, Vimeo, DailyMotion, Revver, Yahoo! Video, and all the rest. This means that with one upload you can get your video to a load of sites, instead of slogging round with separate uploads.

We’ve done a few video sessions ourselves – they’re up on our website at http://routenote.com/blog, and on all the other places that TubeMogul can help you put yours, as well as Facebook, myspace… you get the idea.

RouteNote TV Session 4: Andy Bate

Andrew Bate can’t bear being compared to Jeff Buckley. It’s a huge endorsement of his musical, lyrical and performing abilities that he hears the reference so often, but the work, talent and feeling that go into his songs and shows are borrowed from no-one.

Andy is currently working in the theatre, writing and arranging dramatic scores at the same time as developing his career as a performing artist. Hopefully he’ll treat us all to an album soon, but until then you can find more of his music on his myspace page or through iTunes.

RouteNote TV Session 3 – Ragged Trousered Philanthropists – The Great Money Trick

Recently the Ragged Trousered Philanthropists play their song ‘The Great Money Trick’ for RNTV. We were going to put it onto Brightcove as normal, but still havent got around to it, so sit back and enjoy it on YouTube instead!

RouteNote YouTube Channel

RouteNote has launched its own YouTube channel for RNTV. Every week when we upload our new RNTV programs, they will be automatically uploaded to our YouTube channel. So make sure you head over there and subscribe! http://www.youtube.com/routenote

RNTV Session 1: Ryan Jones

Ryan Jones is a singer/songwriter from Perranporth, on the North Coast of Cornwall. In addition to playing solo, he also fronts The Hitchcock Rules, an indie rock/pop band of several years standing. His solo performances are typified by a heartfelt lyrical style and intricate guitar harmonies.

RNTV Is Alive!

Here at RouteNote we are trying to help artists get noticed in the big wide world that is music on the internet. Currently, the state of music online is a little all over the place. There are music stores appearing everyday and even more music communities opening up. Here at RouteNote we want to help our artists standout and we have started RouteNote TV to do this. RouteNote TV will be showcasing a live performance every month from one of our artists and placing their recordings onto our site.

The first artists on RouteNote TV is Ryan Jones. If you would like to be featured on RNTV and you are already using RouteNote, then please drop us an email with details about yourself or band, as well as your RouteNote username.