Seth Godin on Music Marketing

Seth Godin is a marketing guru and a regular feature on the panels at music industry exhibitions. In this in-depth interview he chats to Music Marketing’s David Hooper about the seismic changes that are happening…

Band Metrics – Analyse Local Interest in Your Act

Band Metrics is a newly launched (on the back of this year’s Midem) service that allows bands to keep track of their radio exposure in different cities, and who’s talking about them on Twitter along…

High Profile Artists Accept File Sharing

In interviews with both Pharell Williams of N.E.R.D (click on the tab for videos from the 23rd of Jan) and Neptunes fame (named best producer of the 00’s) Radiohead guitarist Ed O’Brien on the Midem…

Current Music Environment: Music Marketing Demographics

Nice little article over at Hypebot (who are up to their necks in Midem at the moment) on some top line music market trends: according to a survey of more than 8,000 music consumers, 45%…

Vevo’s Launch Lands It On It’s Feet

Vevo was born of the collaboration between YouTube and the major labels, after the long argument about revenues from YouTube’s streaming of copyrighted music and videos. Vevo has been streaming music video since December ’09,…

Radiohead’s Guitarist Shoots the Rainbow With MIDEM

Head over to the Midem blog and watch an interview in which Ed O’Brien discusses how they made a success of releasing ‘In Rainbows’ independently of any record labels, and what that success meant for…

Storming the Charts? More Like Rattling Cages

After the success of the Christmas No.1, Rage Against the Machine, anti-X-Factor facebook campaign, a lot of copycat campaigns have sprung up attempting to achieve the same effect, and get specifically unknown music into the…

MIA’s Mystery Video a Marketing Success

On Tuesday, M.I.A. tweeted a link to a music video without explanation, and the press (don’t make me say Blogosphere) jumped on it, full of speculation about what it could possibly be.  Oddly, it turned…

HMV Slated To Partner With Luminar

HMV is one high street music chain that has thus far survived the decimation that has killed off Zavvi, Fopp, and other music retailers, and Luminar is a behind the scenes operator of a large…

Connect With Fans the Old School Way

The Daily Mail has unearthed an old letter from a certain David Jones, dated September ’67. Bowie responded to his first American fan letter, from a 14 year old girl named Sandra, personally and fully….