Blink 182 arent just reforming after five years, but they are also putting out a new record and going on a UK tour. The UK is planned for July 2011 and already has five dates booked.
Manchester MEN Arena – Friday July 8th 2011
Newcastle Arena – Tuesday July 12th 2011
Nottingham Arena – Wednesday July 13th 2011
Birmingham LG Arena – Friday July 15th 2011
London 02 Arena – Monda July 18th 2011
Tickets will go on sale at 9 am on November 26, 2010 (it’s a Friday). Did you miss them?
From the luxurious position of having a major label deal with his main band, Blink 182, singer and guitarist Tom DeLonge can afford to experiment with his other project, Angels And Airwaves. The band are releasing their third album, imaginitively entitled “Love”, without the support of a label. The first two A&A albums were put out through Geffen, and sold in the hundreds of thousands, but “Love” will be offered as a free download, with premium versions comprising extra tracks and bonus material available to buy. The band will also be touring and selling $6.95 a month ‘memberships’ on their website. The hope is that these and other efforts will compensate for the recording and promotion costs of the album. DeLonge told Billboard in an interview that they’re hoping to get 20 million downloads of the album, and that:
“If only 5% of that 20 million came back and interacted with the Modlife platform that powers our Web site, the revenue would far exceed anything we’d make from a major label, in any way, shape or form,”
In this blogger’s opinion a 5% response rate is very optimistic, but it’s great to see bands pioneering different propositions in the modern digital-heavy marketplace. Presumably the album won’t be available on iTunes, or any of the other music stores RouteNote distributes to, which will mean that a lot of music users will not be able to access it through their normal channels, a closing of avenues which may cost a lot to replace in terms of product awareness.
Australian blogger Andrew McMillen recently hosted a panel on the digital music industry in Perth, on which sat Simon Wheeler – director of digital at Beggar’s Group, an amalgamation of some big indie labels here in the UK [they're on the same road as my old primary school ]. Mr. Wheeler has some pretty progressive and pragmatic attitudes to online promotion, and some forward thinking methods that it might be useful for artists to replicate in their own spheres.
“…we know that fans are passionate about an artist, and they’re very excited about a new album. So to be able to give them something to satiate that demand somewhat has been quite effective. There’s also the purpose of giving people a piece of music to ‘try before they buy’, if you like. We get a lot of love and a lot of coverage in the blog world, because I think our artists are very suited to that world.
We don’t give music blogs free reign, because you’d find that each blog would post a different track from the album, and so ten minutes after you’d publicised the album, people could just go and download the whole album (laughs).
So by making available one chosen, one focus track from a new album – much as you take a track to radio – there’s kind of an unwritten dialogue between us and the bloggers. We don’t tell them to post it, we don’t say they can’t post it; if people post the whole album, we’ll definitely say they can’t do that, and we’ll get it taken down. But they understand that if we post an mp3 to one of our label sites or blogs, then they won’t get any grief from us at all [if they repost it to their blog].
This really helps focus the campaign around a lead track, much as you do when taking a track to radio. There’s no new science here; this is just what the record industry has been doing for decades. We’re just applying that to the digital age.”
Making a few tracks available for streaming or download online is a great hook for pulling people into an album or gig ticket purchase – that’s one of the major reasons myspace was such a success, bands need to connect with fans these days. Blink 182′s Tom Delonge is of the same opinion: [via Hypebot, via Techdirt, via The Guitar Center]
]. Mr. Wheeler has some pretty progressive and pragmatic attitudes to online promotion, and some forward thinking methods that it might be useful for artists to replicate in their own spheres.