Target your Spotify adverts directly at the podcast lovers now

Spotify want advertisers to reach the right audience so they’re now allowing ads targeted specifically at podcast listeners. Adverts on Spotify are tuned to intelligently play for specific people based on the music or playlists…

Find out who’s clicking on your Spotify ads

Spotify want advertisers to know how people are reacting to their ads with additions to their Ad Studio. In 2017 Spotify launched the Ad Studio, a platform for advertisers to target fans using Spotify’s data…

Shazam ditch ads for uninhibited music discovery

Apple have cleared Shazam’s mobile of it’s adverts for a clean music discovery experience without distractions when you want to find the songs playing around you. Apple completed their acquisition of song recognition and discovery…

YouTube are testing back-to-back ads on videos

There’s nothing worse than being engrossed in a YouTube video and it’s interrupted by a mid-video advert. So YouTube are testing out ‘ad pods’ to get multiple ads out of the way in one block….

Spotify are nearing 50/50 subscribers to free listeners

Spotify revolutionised music consumption by offering almost the entire world’s music catalogue to people for free but their efforts to get people paying are paying off. When Spotify launched it offered an unheard of platform…

Spotify and Nielsen team up to reach audiences

Spotify want to help advertisers understand their audiences and reach them better through their services with the help of Nielsen. Last week Spotify announced that they were expanding their partnership with research company Nielsen. Their…

Spotify are taking ad-blocking listeners head on

Spotify are well aware that some people are finding ways to block ads when they’re streaming music free and they’re taking them on. Spotify runs 2 tiers to it’s music streaming service; A paid tier…

Spotify are letting some free users skip adverts

Spotify have been testing a new feature for free streamers in Australia that allows users to skip ads if they want to – but how does that work for advertisers and streaming revenue? Spotify have,…

YouTube unveil new ways for creators to make money and launch videos

This year’s VidCon saw YouTube reveal a whole range of new ways that creators can connect with their fans, earn more for their work, and even build up hype for the launch of new videos….

YouTube promise to have over 10,000 content moderators next year

As YouTube’s landscape gets messier with advertisers pulling out and creators at a loss they are looking to crack down massively on screening content. YouTube has had a rocky year that has caused uncertainty over…