YouTube Now Lets You Buy Ads On Viral Videos To Be Ahead Of The Trends

YouTube have introduced Google Preferred Breakout Videos so that advertisers can make sure they’re on new viral and breakout videos. Google Preferred Breakout Videos is the new advertising tier from Google’s ad-platform Google Preferred. Breakout…

$200 Million In TV Advertising Just Went To YouTube Instead

In a move that signifies the ever-moving shift online, advertising giant Magna Global have entered the “biggest upfront deal to date”. Magna Global, a subsidiary of Interpublic Group, have just entered a 3 year deal…

YouTube Debut Shorter, 6 Second Bumper Ads

YouTube are introducing new Bumper ads that are only 6 seconds long to make watchable, unobtrusive ads. Ads on YouTube are a contested issue – they need to be there to provide income to creators…

YouTube’s First Subcription Service Nearing Release

YouTube is the largest video hosting website in the world with over a billion video views a day. Since it’s launch ten years ago a lot has changed but it has always remained a free…

Spotify Introduces Video Advertising into Free Music Streaming Service

Spotify has just introduced video ads into their Free service. Here is the introduction video.

SoundCloud Native Advertising is Now Live: Good or Bad?

Soundcloud advertising units are now in the wild. – “Native,” in which advertisers pay to promote content in the stream (see photo) – Audio ads that will run as long as 30 seconds (though users…

Coca-Cola’s Open Happiness Track Debuts Online

Coke first previewed a new album during Midem in January which collaborates members from Gnarls Barkley, Fall Out Boy, Panic At The Disco and Gym Class Heroes. Now Coke has properly debuted tracks in TV…