Labels can now pay for Spotify plays with ‘Sponsored Songs’

A new Sponsored Content setting has appeared on Spotify confirming rumours that labels can pay for plays on the platform soon. This week an option to opt-out of “Sponsored Content” was found on Spotify. With rumours…

SoundCloud launch a new $5 service with SoundCloud Go features

SoundCloud have created a new tier for SoundCloud Go that makes ad-free listening on their giant music platform cheaper than ever before. SoundCloud have just introduced a new mid-priced subscription allowing users to listen to…

Will Apple’s new AirPods ads convince you to actually buy them?

Apple have launched a new ad campaign to promote their questionable new AirPods featuring music from brilliant UK artists; The 1975, Craig David and Lianne La Havas. The UK has received 3 new adverts for the…

iHeartRadio’s new partnership brings enhanced podcast insights

iHeartRadio is introducing a bunch of new podcasts and extending their analytics tools for podcast insights through a partnership with ART19. Podcast publishers ART19 are teaming up with internet radio service iHeartRadio to bring more…

Join YouTube Red and Google Play Music free for 4 months

Google are offering new users 4 months free access to their music streaming service Google Play Music and YouTube’s first ever subscription service YouTube Red. Google are offering a massive trial for their most popular…

There are no heroes in YouTube’s new ‘YouTube Heroes’ program

Once again YouTube are at the centre of controversy over what’s best for them and what’s best for users, but this time they want to make you the bad guys. YouTube have launched a new…

YouTube Director helps businesses create ads straight from their smartphones

YouTube have introduced a new app for businesses that makes it easy to create interesting and engaging video ads straight from their phone. YouTube Director is an app that makes “it easier for every business…

YouTube Now Lets You Buy Ads On Viral Videos To Be Ahead Of The Trends

YouTube have introduced Google Preferred Breakout Videos so that advertisers can make sure they’re on new viral and breakout videos. Google Preferred Breakout Videos is the new advertising tier from Google’s ad-platform Google Preferred. Breakout…

$200 Million In TV Advertising Just Went To YouTube Instead

In a move that signifies the ever-moving shift online, advertising giant Magna Global have entered the “biggest upfront deal to date”. Magna Global, a subsidiary of Interpublic Group, have just entered a 3 year deal…

YouTube Debut Shorter, 6 Second Bumper Ads

YouTube are introducing new Bumper ads that are only 6 seconds long to make watchable, unobtrusive ads. Ads on YouTube are a contested issue – they need to be there to provide income to creators…