YouTube are testing back-to-back ads on videos

There’s nothing worse than being engrossed in a YouTube video and it’s interrupted by a mid-video advert. So YouTube are testing out ‘ad pods’ to get multiple ads out of the way in one block….

Spotify and Nielsen team up to reach audiences

Spotify want to help advertisers understand their audiences and reach them better through their services with the help of Nielsen. Last week Spotify announced that they were expanding their partnership with research company Nielsen. Their…

Spotify are taking ad-blocking listeners head on

Spotify are well aware that some people are finding ways to block ads when they’re streaming music free and they’re taking them on. Spotify runs 2 tiers to it’s music streaming service; A paid tier…

Spotify are letting some free users skip adverts

Spotify have been testing a new feature for free streamers in Australia that allows users to skip ads if they want to – but how does that work for advertisers and streaming revenue? Spotify have,…

Pandora buy ads company used by rivals Spotify, Deezer, and more

Pandora are expanding their ad tech with the acquisition of AdsWizz, who happen to cater to some of their biggest streaming rivals. Pandora have just revealed the acquisition of digital audio advertisers AdsWizz. The purchase…

YouTube’s head of music announces music subscription service… again

YouTube have been discussing a music subscription service for years and Lyor Cohen just re-announced it’s existence saying, “we know we’re late to the party”. At SXSW this weekend YouTube’s global head of music Lyor…

YouTube promise to have over 10,000 content moderators next year

As YouTube’s landscape gets messier with advertisers pulling out and creators at a loss they are looking to crack down massively on screening content. YouTube has had a rocky year that has caused uncertainty over…

YouTube will no longer let you share web links in videos

YouTube have restricted external links to other websites being put into videos except from select creators. In a bizarre and potentially very damaging move YouTube has decided to ban links that lead out of YouTube…

Labels can now pay for Spotify plays with ‘Sponsored Songs’

A new Sponsored Content setting has appeared on Spotify confirming rumours┬áthat labels can pay for plays on the platform soon. This week an option to opt-out of “Sponsored Content” was found on Spotify. With rumours…

SoundCloud launch a new $5 service with SoundCloud Go features

SoundCloud have created a new tier for SoundCloud Go that makes ad-free listening on their giant music platform cheaper than ever before. SoundCloud have just introduced a new mid-priced subscription allowing users to listen to…