Spotify launch targeted adverts in podcasts

Spotify have expanded their platform for brands and are placing adverts in their vast catalogue of podcasts available to stream. Since expanding their platform from solely music to include podcasts for streaming, Spotify have seen…

Spotify’s ‘Pay for Plays’ ad programme gets a price

Spotify have revealed more about their upcoming tool that lets artists and labels pay for targeted ads to boost streams. Spotify have been testing a feature that lets creators and their teams pay for targeted…

Buy streams on SoundCloud legally: SoundCloud have launched a new ad tool for promoting music

SoundCloud have launched a new feature for artists to promote their music and target it so that it reaches the right ears for their sound. Promote is the new, self-service promotional tool from SoundCloud that…

Viagogo ticketing company has been blocked by Google for advertising

Google are making a stand against ticket touting with the suspension of Viagogo as an advertising partner. Ticket touting has become a serious problem with ticketing companies online. Viagogo are often at the centre of…

Target your Spotify adverts directly at the podcast lovers now

Spotify want advertisers to reach the right audience so they’re now allowing ads targeted specifically at podcast listeners. Adverts on Spotify are tuned to intelligently play for specific people based on the music or playlists…

Podcasting ad-revenue is predicted to double in 3 years

Podcasting is experiencing a second boom as it proliferates online and it’s only going to get bigger and more valuable. In case you’ve been stuck under a rock for the past few years, podcasts are…

Pandora want you to talk to adverts with your voice

Pandora are going to start testing interactive voice ads on their music streaming service later this year. The future of advertising could see us having a conversation with AIs like Siri as we find out…

Shazam ditch ads for uninhibited music discovery

Apple have cleared Shazam’s mobile of it’s adverts for a clean music discovery experience without distractions when you want to find the songs playing around you. Apple completed their acquisition of song recognition and discovery…

YouTube are testing back-to-back ads on videos

There’s nothing worse than being engrossed in a YouTube video and it’s interrupted by a mid-video advert. So YouTube are testing out ‘ad pods’ to get multiple ads out of the way in one block….

Spotify and Nielsen team up to reach audiences

Spotify want to help advertisers understand their audiences and reach them better through their services with the help of Nielsen. Last week Spotify announced that they were expanding their partnership with research company Nielsen. Their…