Viagogo ticketing company has been blocked by Google for advertising

Google are making a stand against ticket touting with the suspension of Viagogo as an advertising partner. Ticket touting has become a serious problem with ticketing companies online. Viagogo are often at the centre of…

Target your Spotify adverts directly at the podcast lovers now

Spotify want advertisers to reach the right audience so they’re now allowing ads targeted specifically at podcast listeners. Adverts on Spotify are tuned to intelligently play for specific people based on the music or playlists…

Podcasting ad-revenue is predicted to double in 3 years

Podcasting is experiencing a second boom as it proliferates online and it’s only going to get bigger and more valuable. In case you’ve been stuck under a rock for the past few years, podcasts are…

Pandora want you to talk to adverts with your voice

Pandora are going to start testing interactive voice ads on their music streaming service later this year. The future of advertising could see us having a conversation with AIs like Siri as we find out…

Shazam ditch ads for uninhibited music discovery

Apple have cleared Shazam’s mobile of it’s adverts for a clean music discovery experience without distractions when you want to find the songs playing around you. Apple completed their acquisition of song recognition and discovery…

YouTube are testing back-to-back ads on videos

There’s nothing worse than being engrossed in a YouTube video and it’s interrupted by a mid-video advert. So YouTube are testing out ‘ad pods’ to get multiple ads out of the way in one block….

Spotify and Nielsen team up to reach audiences

Spotify want to help advertisers understand their audiences and reach them better through their services with the help of Nielsen. Last week Spotify announced that they were expanding their partnership with research company Nielsen. Their…

Spotify are taking ad-blocking listeners head on

Spotify are well aware that some people are finding ways to block ads when they’re streaming music free and they’re taking them on. Spotify runs 2 tiers to it’s music streaming service; A paid tier…

Spotify are letting some free users skip adverts

Spotify have been testing a new feature for free streamers in Australia that allows users to skip ads if they want to – but how does that work for advertisers and streaming revenue? Spotify have,…

Pandora buy ads company used by rivals Spotify, Deezer, and more

Pandora are expanding their ad tech with the acquisition of AdsWizz, who happen to cater to some of their biggest streaming rivals. Pandora have just revealed the acquisition of digital audio advertisers AdsWizz. The purchase…