YouTube are testing back-to-back ads on videos

There’s nothing worse than being engrossed in a YouTube video and it’s interrupted by a mid-video advert. So YouTube are testing out ‘ad pods’ to get multiple ads out of the way in one block….

YouTube’s head of music announces music subscription service… again

YouTube have been discussing a music subscription service for years and Lyor Cohen just re-announced it’s existence saying, “we know we’re late to the party”. At SXSW this weekend YouTube’s global head of music Lyor…

How to monetise your music on YouTube after Partner Program changes

YouTube have announced some big changes to who they allow to make money from their channels – here’s how to make sure your music makes money, no matter what. YouTube announced this week that they will…

YouTube changes make it way harder to make money from videos as small creator on Partner Program

After a simultaneously difficult and monumental year for YouTube they are ready to look at the year ahead with changes to their YouTube Partner Program. Last year was a massive year for creators on YouTube…

iTunes Look For An Editorial Producer In Preparation For Its Redesign

Recent reports show Apple are gearing up for a total redesign of its iTunes streaming service, powered by Beats Music. Last week came news that Zane Lowe was joining the team for an unspecified role,…

Ellen’s Big Game Commercial “The Right Music” for Beats Music and AT&T: Super Bowl TV Ad

Ellen is cool in this Beats Music TV Commercial that was aired during the Superbowl. The only down side is that is cost Beats Music $4 million for 30 seconds.

Beats Music TV Commercial – So This is What Trent Reznor Actually Does At Beats

Beats Music TV Commercial – So This is What Trent Reznor Actually Does At Beats. He reads their ads in seductive voice 😉

Spotify Launch Their First TV Advertising Campaign in Sweden

Spotify seems to always be in the press and this was very surprising at the start because they have actually spent less than £5000 so far on marketing in the UK. However, Spotify has now…