Spotify’s are testing new features for their amazing Discover Weekly playlists

Spotify won the hearts of streamers around the world when they introduced Discover Weekly over 2 years ago, now they’re making it even better.

Spotify are testing a new like/dislike feature for their Discovery Weekly playlists making them even better than their existing perfection. The playlists offer up a weekly selection of music recommended based on your listening habits and has been lauded for its recommendations and discovery potential. Their algorithm can only get better with Spotify’s new plan.

It is in testing at the moment but some users are able to select a heart or a crossed circle to say whether they liked or disliked a recommendation. This lets Spotify what you know of its recommendations and also enhances the systems knowledge for users that Spotify will offer similar recommendations to. It’s just like thumbing a track up or down in Pandora or Google Play except exclusive for the playlist.

In the 2 years since launching their Discover Weekly playlists they have become renowned for their excellent algorithmic picks offering fresh bouquets of tunes each week. It’s success has no doubt helped their monumental growth and seen rival streamers attempt similar playlists, however none to the triumph of Discover Weekly.

Head of Social Media and Marketing, RouteNote

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