Spotify’s re-designed app brings on-demand streaming to free users

For the first time free streamers can choose what they want to listen to as Spotify launch the new version of their app.

As rumoured last week, Spotify yesterday revealed the new look for their app which brings more than just a fresh design for freemium users. The new app brings the first change to their free streaming tier in four years, and will allow them to have more control over their experience listening on mobile.

Free Spotify users now have on-demand access to 15 playlists meaning that they can select any track to listen to in any order. Spotify also say that they will aiding the playlisting process with users, suggesting them songs below the search bar based on the music that they stream and add to their libraries.

Free users have always had to shuffle music on mobile with Spotify whether it be a playlist, album, artist or track. Now free users can stream 15 playlists of their choice from the 2 billion playlists on Spotify. Once they’ve exhausted those playlists they will have to return to the world of shuffle but there’s a lot of listening potential in 15 playlists.

Spotify’s vice president of product development, Babar Zafar said: “Our customers always tell us that music discovery and listening is a personal experience, and we are enhancing the free experience with this in mind. This is the beginning of an evolution for Spotify and we will continue to make improvements that mirror our customers’ needs. This is not only about giving users a more customised free experience from the day they sign up, but giving them more control over their listening experience so they can easily find and stream their favourites anytime, from anywhere.”

Spotify will be asking free users to pick their favourite artists when they get started with the app so they can gauge their tastes and offer up playlists based on that. They’ve also added a data saver feature that will help reduce the amount of mobile data used when listening on the go by toggling that quality.

Spotify’s chief research and development, Gustav Söderström, was speaking at the Spotify event in New York where they unveiled the new app. He spoke on how their focus moved away from free in recent years, saying: “Over the last several years, we’ve made Spotify’s premium mobile experience top notch. The mobile free tier has stayed exactly the same since 2014.”

He hopes that the redesign for the app will make the music experience for free users better, saying that “discovering music in shuffle mode is a tricky proposition”. Spotify are starting to roll out the new app for iOS and Android globally over the next few weeks.

Head of Social Media and Marketing, RouteNote

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