Spotify’s Latin playlist gets deep, behind the scenes treatment

Spotify’s ¡Viva Latino! playlist is going deeper into the music with extra tracks, exclusive videos, and even more.

Spotify want to take you “inside the music, sharing deeper insight than ever before into the stories and voices of Latin music today”. That’s why they’re enhancing their ¡Viva Latino! playlist with a look beyond the tracks in the playlist and gives more appreciation to the genre and it’s artists.

Starting this week Spotify will now fill their ¡Viva Latino! feed with exclusive, original content, including videos from artists of all genres, behind-the-scenes tracks, and more. This new enhanced playlist offers fans unparalleled access to the movers and shakers making a name for Latin music across the globe.

Head of Global Cultures at Spotify, Rocio Guerrero said: “The recent successes of Latin artists such as Luis Fonsi, Daddy Yankee and J Balvin have shown us that music today knows no geographic boundary or language. Latin Music has truly become a universal language. We want to not only celebrate, but continue to foster that growth by bringing fans one step closer to their favourite Latin artists, while giving emerging artists a platform to reach new ears.”

To really kick off their new content for Latin Music Spotify are going to be launching the video premieres of some of the top Latin artists this week:

  • 11/14: Daddy Yankee ft.  Bad Bunny “Vuelve”
  • 11/15: Bomba Estereo “Química”
  • 11/16: J Balvin “Mi Gente”
  • 11/17: Luis Fonsi’s new single featuring Demi Lovato.
  • 11/18: Carlos Vives “Nuestro Secreto”
  • 11/19: Anitta’s new single “Downtown” featuring J Balvin.

On top of their new content to accompany the ¡Viva Latino! playlist Spotify are launching an original podcast for it. Every two weeks superstars from Latin music will discuss their new tracks that appear on the ¡Viva Latino! playlist. Guests will include Jennifer Lopez, Daddy Yankee, J Balvin, and many more.

But wait, there’s more! After launching a series of successful live shows for their popular RapCaviar playlists Spotify are taking ¡Viva Latino! on the road with another concert series in 2018.

¡Viva Latino! is the third playlist now to get a makeover with a bunch of cool accompanying features. Spotify promise “many more surprises to come”.

Head of Social Media and Marketing, RouteNote

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