Spotify respond to Nicki Minaj’s Twitter meltdown

Nicki Minaj only made it to #2 on the charts with her new album ‘Queen’, so of course there must be a big conspiracy to keep her down.

Nicki Minaj is still a worldwide superstar and no-one can deny it, but she’s not the biggest female rapper in the world anymore. Cardi B has taken the world by storm and Minaj isn’t taking the reality well. Minaj released her latest album Queen last week and it did incredibly well, making it all the way to number 2 on the US charts – the rapper’s fourth top 2 charting album and extending her own record as a female hip-hop artist to make it there.

However after Nicki Minaj’s new album failed to peak all the way at #1 on the US charts she went on a rampage on Twitter blaming Spotify and rapper/singer Travis Scott for supposedly orchestrating her demise. Scott’s album Astroworld took the top spot with 20,000 more album equivalent sales than Minaj’s 185,000 first week sales. She claims that she spoke to Travis Scott and “he knows he doesn’t have the #1 album this week”.

Minaj also went on to blame Spotify for supposedly holding back on any promotion of her album, saying that they wanted to boycott her for having an Apple Music radio station. According to Minaj’s tweets the company actually told her that “they’d have to teach me a lesson for playing my music 10 mins early on #QueenRadio”. She went on to point out the, if she’s correct, hypocrisy considering Drake is Spotify’s biggest artist and they promote him though he has a long-running show on Apple Music’s Beats 1 radio.

A Spotify representative has responded saying: “Spotify supported Nicki Minaj with a Times Square billboard, a host of the largest playlists, New Music Friday and the new music release shelf. Her song ‘Bed’ actually saw an increase based on the promotions put behind the campaign. The company continues to be big fans of Nicki.”

So is Nicki Minaj just bitter that she’s only one of the biggest stars in the world and not level with Michael Jackson? That’s up to you to decide but it does sound like Minaj might have been drinking some conspiracy juice before writing these tweets. Interesting titbit, after Minaj didn’t get quite the debut performance she was hoping she added a non-album single which was doing better than every track from the album to the tracklist to boost how the album looked like it was performing…

Head of Social Media and Marketing, RouteNote

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