Spotify Release New Discover Weekly Feature

discover weekly spotify

Yesterday Spotify announced their new feature “Discover Weekly” a playlist personalised based on your listening habits released every Monday just for you.

Spotify claim their new weekly playlists will deliver you their best-ever recommendations as weekly mixtape of fresh music.

The Discover Weekly playlist will be around two hours of custom made music recommendations tailored based around what you listen to and what users with similar tastes have been listening to.

It’s like having your best friend make you a personalised mixtape every single week

Discover Weekly will not only refresh weekly but will evolve it’s songs as your taste evolves so that the more music you listen to the more refined and appropriate the playlist becomes.

Gustav Söderström, Vice President of Product at Spotify, said: “There’s never been a simpler, more personalised way to discover music, with every playlist tuned just to you every single week.”

The new feature was made available yesterday and you should be able to find your personalised Discover Weekly playlist in the left of your Spotify browser under “Playlists”.

Personal review: I expected the Discover Weekly feature to be much the same as Spotify’s not-quite-there Discover section, with on/off suggestions that are only there for holding some resemblance to another artist you’ve listened to. However with Discover Weekly, using more advanced methods to find your suggestions, Spotify have clearly streamlined the Discover feature as best as they possibly can into a two hour playlist.

Of course personal taste is so intangible and unpredictable that it can’t be pinned down and served to you with the expectation of perfection but Spotify seem to have done a fairly good job at coming close.

Being someone who listens to a fair variety of music I was interested to see what direction Spotify would take with my playlist. Whether it would be a mess of trying to appeal to every track in my listening history or a boring jaunt through 2 hours of songs that sound like that track I accidentally played that one time. Though the playlist itself may not have been quite as varied as I would like I did enjoy the majority of my Discover Weekly playlist, providing me with plenty of new music to taste-test.

Overall I feel like Discover Weekly isn’t something worth dismissing: if you are truly interested in discovering new music then this is a feature worth trying. The new playlists only rolled out yesterday so we have yet to see whether Spotify can continue to expand on this tool with the potential to introduce millions to new music but for now I would recommend at least seeing your results, it has the potential to become you’re new favourite source for music.

Head of Social Media and Marketing, RouteNote

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