Spotify choose Samsung for seamless music listening experiences

Daniel Ek wants Spotify to be the port of call for music and he want’s listening to be seamless no matter where you are, who you are with, or what you are listening on.

Samsung have named Spotify as their “new go-to music service provider” for a connected music streaming experience across all their devices. From now on Spotify will be a part of the setup process for Samsung devices so that as soon as users get their hands on their new Samsung device they can start streaming music from Spotify’s 35 million tracks.

New Samsung phone users will be able to easily discover Spotify on Samsung Smart Switch. As well, soon Samsung Smart TV users can play Spotify through the SmartThings app so that you can sit back on the sofa and crack on your favourite tunes through your TV setup. What’s really interesting about Samsung and Spotify’s new conjoined functionality is that the devices will know when you’re moving from room to room. Samsung will prompt you to move your listening experience to the device you’re nearer.

Spotify will be integrated with Samsung’s voice controlled AI Bixby to play the music you want, when you want, just by telling Bixby what music you want to play. Bixby will take users looking for music to Spotify, even if they’ve never used Spotify before. This allows listeners to receive recommendations from Spotify, discover new playlists, and create new musical experiences.

Daniel Ek spoke on his company’s new partnership, saying: “Since Spotify’s inception, we’ve studied how people use Spotify. We know that listeners stream different kinds of music at different times, in different places, and most importantly, on different devices. We think music should be easy to access on ALL of your devices – and we want it to be seamless to switch from one device to another.”

Samsung Electronics’ IT & Mobile Communications president and CEO, DJ Koh adds: “With Spotify, Samsung Galaxy users will be able to enjoy seamless music experiences across all our devices. We’re excited about today’s announcement, and it’s just the start of things to come!”

Head of Social Media and Marketing, RouteNote

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