Spotify are getting celebrities to takeover their featured playlists

Spotify have launched Playlist Takeover, a new series that gets Spotify’s favourite actors, athletes, models, celebrity trainers and more to share their favourite music in exclusive playlists.

Spotify are kicking of their new playlist series with a Playlist Takeover from supermodel Jourdan Dunn. For the first Playlist Takeover Dunn has put her music tastes into Spotify’s ‘Signed XOXO’ playlist featuring a selection of hits from artists like Frank Ocean, Post Malone, DJ Khaled, and Kanye West.

Jourdan Dunn said: “I’m incredibly excited to kick off Spotify’s Playlist Takeover Series. These hip-hop tracks are perfect for travelling and getting me in the zone to strut down the catwalk. They’re also my favorites for jamming with my crew or getting ready for a big night out.”

Spotify have worked with famous personalities before for exclusive music selections like their AM/PM series and In Residence shows. The difference with Playlist Takeover is that the celeb will take over one of Spotify’s existing featured playlists with their own tastes.

Spotify will have a new person in every month for a Playlist Takeover chosen from a selection of Spotify’s favourite celebrity people.Tuma Basa, head of hip-hop and the person behind the playlist, said: “There’s no one I trust more to give Signed XOXO a little of that supermodel swagger like Jourdan has. At Spotify we think music curation is an art form and we’re excited to see music mavens like Jourdan get in on the fun and share the music they love.”

You can listen to Jourdan Dunn’s Spotify Playlist Takeover of ‘Signed XOXO’ now on all Spotify platforms here:

Head of Social Media and Marketing, RouteNote

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