7Digital and Spotify have announced a new partnership that will see 7Digital purchasing links in the Spotify platform. This partnership is aimed to help Spotify increase revenues in this very difficult economic situation that is heavily affecting online advertising revenues.
Beginning with the UK, France, Spain and Germany, the deal enables Spotify users to purchase 320kbps MP3 downloads from 7Digital’s 6M track catalog along with a selection of FLAC downloads. Sweden, Norway and Finland will follow in a few weeks. In the future, users will be able to purchase playlists that have been created within Spotify at a discounted price. Future improvements will include closer integration including one click downloads.
The Spotify deal follows a similar 7Digital partnership with open source media player Songbird using 7digital’s API which allows integration with 7digital’s catalog and commissions on sales.