Soundrop allows Spotify users to listen and discover new music in specific rooms (similar to Turntable.fm). Soundrop had over 60 million song plays in its more than 7,000 rooms in May alone.
Soundrop co-founder and CEO Inge Sandvik attributed much of this success to one of the key problems a service like Spotify has: It’s great when you know what you want to listen to – but doesn’t expose new music very well. That leads to many people resorting to old favorites instead of discovering new music. “They are listening to the same thing that they have listened to all along,” he said, adding that this wouldn’t warrant paying $10 a month for most people.