SoundCloud’s new initiatives are aimed to help artists during the impact of COVID-19

With music services and companies stepping up to help musicians, songwriters and performers SoundCloud have announced what they’re doing for artists.

SoundCloud’s CEO Kerry Trainor has set out 4 different ways in which they want to try and help those are being hit hard by loss of business, cancelling shows and other wide effects of the global Coronavirus outbreak.

SoundCloud are immediately launching these following initiatives immediately:

  1. A constantly updated resource guide to help you keep creating and building your career
    Our Keep the Music Going Guide is now live. It will be your source for daily updates on the best resources to support your career and maintain your well-being from across the web.

  2. SoundCloud + Twitch livestreaming partnership
    We’ve partnered with Twitch to fast-track SoundCloud Pro, SoundCloud Premier and Repost by SoundCloud creators directly to Twitch Affiliate status so you can start earning money from your Twitch streams, instantly. Now, wherever you’re social distancing, you can connect instantly via livestream to millions of fans and get paid for your work.

  3. 50% off SoundCloud Pro Unlimited subscriptions
    Today through Monday, March 30th we are offering our biggest-ever discount on our premium creator subscription plan, Pro Unlimited. SoundCloud Pro Unlimited helps you take your career to the next level no matter where you create and we want to make it as accessible as possible.

  4. Live creator office hours with SoundCloud’s artist relations and marketing teams
    Beginning next week, the SoundCloud team will go live to host real-time discussions, AMAs and workshops to keep you moving forward no matter where you are in your career. Details will be announced here and via our social channels (@SoundCloud).

SoundCloud promise a commitment to helping their community and the wider music world in the following weeks.

Head of Social Media and Marketing, RouteNote

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